Now Everybody's Happy

At Now Everybody’s Happy, we don’t just create bags—we weave stories, heritage, and sustainability into every piece. Rooted in a deep love for timeless design, conscious craftsmanship, and empowering communities, our brand is a celebration of artistry, sustainability, and impact.

A Vision Born in India

Founded by Hermione, who has lived in India for over eight years, Now Everybody’s Happy is inspired by the country’s incredible talent, rich textile traditions, and vibrant materials. With a passion for effortless beauty and homegrown craftsmanship, Hermione set out to showcase India’s extraordinary design heritage in a way that is both stylish and sustainable.

Handwoven, Ethical & Empowering

Each of our bags is handmade on traditional wooden looms by skilled women artisans in a rural part of North West India. Using discarded cotton and hosiery mill fabric, we breathe new life into waste, transforming it into eye-catching, one-of-a-kind accessories that turn heads for all the right reasons.

By choosing handcrafted over mass-produced, slow fashion over fast, and heritage over trends, we are preserving time-honoured skills while empowering women with financial independence, dignity, and a stronger voice in their communities. Every purchase directly supports these artisans, helping them reclaim their place in the economy and society.

A Circular Economy for a Brighter Future

Our dream? To create a sustainable, circular economy where everyone—makers, wearers, and the planet—benefits. With each bag, you’re not just carrying a piece of craftsmanship; you’re carrying a commitment to ethical fashion, environmental responsibility, and the beauty of human connection.

 

We hope you love our bags as much as we love making them—because when fashion is beautiful, meaningful, and sustainable, Now Everybody’s Happy!